If you place a Pizza Hut order in Korea, you can order a bulgogi pizza. Canadians have access to poutine or maple bacon pizzas. Hong Kong residents ma...

Every local marketer knows (or at least claims to agree!) that consistent marketing execution (also known as brand compliance) is key to leveraging th...

After 16 years, Marketing Resource Management software is getting a makeover. Gartner research¹ recently shook up the enterprise marketing technology ...

All great distributed brands have robust Marketing Resource Management (MRM) tools in place and know how to leverage them to increase marketing effici...

As a brand manager, you’re all too familiar with the task of slicing and dicing your limited budget into an annual distributed marketing strategy. You...

CEOs and CFOs want more data from their brand marketing managers than just stats on social media engagement or brand awareness metrics. But measuring ...

Move over, marketing resource management (MRM) software. There’s a new category of technology in town, and Gartner has named it “MRM 2.0.” We’ve all w...

How much are your organization’s intangible assets worth? Your digital assets, employee knowledge, and data could be worth far more than traditional, ...