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By Kevin Groome on August 13, 2013

Pica9 Recognized in 2013 Gartner Hype Cycle

Pica9 today announced that it has been included in the recently released Gartner Hype Cycle for CRM Marketing Applications, 2013, Kimberly Collins, July 31, 2013 in the Marketing Resource Management: Marketing Fulfillment and SaaS categories.

"We believe our mention in the Hype Cycle report helps demonstrate the breadth of impact of our solutions," said Kevin Groome, Pica9 president. “An upcoming product release this fall adds the Enterprise Marketing Management capability to our platform and further demonstrates ongoing innovation of our technology." Groome adds, “We’re pleased to have been included in this report with only a handful of others which we believe can help CMOs, marketing VPs and other stakeholders understand the maturity, adoption rates and benefits of marketing technologies.”

Gartner cites using a marketing fulfillment platform as having the power to help brands achieve greater overall efficiency. The Hype Cycle report states “efficiency gains can be significant: a cut in paper cost (of 15% to 75%), a reduction in shipping costs (of 15% to 75%) and the elimination of physical storage facilities (a 25% to 75% reduction). Companies can cut agency costs associated with rework and reuse in different channels and media by 50% or more”– a category in which Pica9 is recognized.

Gartner notes that using marketing fulfillment capabilities holds a great many values: “Business benefits include improved inventory control, faster time to market, improved accuracy of content/collateral, reduced paper waste, agency cost savings from reformatting content from one media/channel to the next, decreased shipping and storage of paper-based materials, improved field marketing capabilities, and better brand management and control.” The report also advises users to adopt these types of platforms for improved accessibility to materials: “Consider using marketing fulfillment capabilities to make marketing content and collateral more accessible to field marketing, sales and distribution partners”.


For many industry-leading brands, marketing resource management (MRM) tools enable teams to track, plan, and execute marketing. Which MRM solution is right for your brand?

Published by Kevin Groome August 13, 2013
Kevin Groome