---
title: Marketing Resource Management Leader Pica9 Recognized as a Sample Vendor in 2014 Gartner Hype Cycle Report
description: Pica9 has been recognized in the Gartner Hype Cycle report for CRM as a sample vendor in the MRM category. Gartner has recognized Pica9 as a leading provider of MRM SaaS and MRM Fulfillment.
---

 By [Charles Groome](https://www.pica9.com/blog/author/charles-groome) on August 15, 2014

# Marketing Resource Management Leader Pica9 Recognized as a Sample Vendor in 2014 Gartner Hype Cycle Report

Pica9, a leading provider of local marketing automation systems for major brands, today announced that it has been listed as a Sample Vendor in this year's [Hype Cycle for Software as a Service, 2014 ](https://www.gartner.com/doc/2811018/hype-cycle-software-service-)published July 29, 2014, by Gartner in the category MRM (Marketing Resource Management) SaaS.

"We believe Gartner's recognition of Pica9 as a sample vendor in this Hype Cycle speaks to our continued rise in prominence, not only among Marketing Resource Management systems, but as a software service provider more broadly," said Kevin Groome, President and CEO of Pica9.

This is the second Gartner Hype Cycle to feature Pica9 in July. [The Hype Cycle for CRM Marketing Applications, 2014 ](https://www.gartner.com/doc/2799917/hype-cycle-crm-marketing-applications)was released on July 16, and included Pica9 as a Sample Vendor in two categories: MRM Marketing Fulfillment, and MRM SaaS.

According to Gartner's Hype Cycle for Software as a Service, "This Hype Cycle represents an aggregate of different software service markets and will help organizations discern the relative maturity and progression of various software-as-a-service applications, with implications for business model architecture and buying dynamics." It is produced annually.

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![Distributed-Marketing-on-Steroids](https://www.pica9.com/hs-fs/hubfs/Pica9/Images/Distributed-Marketing-on-Steroids.png?width=200&height=233&name=Distributed-Marketing-on-Steroids.png)

Published by [Charles Groome](https://www.pica9.com/blog/author/charles-groome)  August 15, 2014

[Comments](https://www.pica9.com/blog/news/marketing-resource-management-leader-pica9-recognized-as-a-sample-vendor-in-2014-gartner-hype-cycle-report#)

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