--- title: Local Marketing Blog for Brands | CampaignDrive | Parris Johnson (2) description: Content Marketing Strategist at CampaignDrive by Pica9. (2) --- ![Parris Johnson](https://www.pica9.com/hubfs/FullSizeRender.jpg) Parris Johnson Content Marketing Strategist at CampaignDrive by Pica9. [**](https://www.linkedin.com/in/parris-johnson-28298b13a/) [Blog](https://www.pica9.com/blog) [ Categories ](https://www.pica9.com/blog/author/parris-johnson/page/2#) **Browse All Categories** - [Local Marketing](https://www.pica9.com/blog/topic/local-marketing) - [Brand Management](https://www.pica9.com/blog/topic/brand-management) - [Digital Asset Management](https://www.pica9.com/blog/topic/digital-asset-management) - [Franchise Marketing](https://www.pica9.com/blog/topic/franchise-marketing) - [Distributed Marketing](https://www.pica9.com/blog/topic/distributed-marketing) - [Brand Consistency](https://www.pica9.com/blog/topic/brand-consistency) - [Marketing Pro-Tips](https://www.pica9.com/blog/topic/marketing-pro-tips) - [Brand Equity](https://www.pica9.com/blog/topic/brand-equity) - [Brand-to-Local Marketing](https://www.pica9.com/blog/topic/brand-to-local-marketing) - [Brand Templating](https://www.pica9.com/blog/topic/brand-templating) - [The Creative Operations Podcast](https://www.pica9.com/blog/topic/the-creative-operations-podcast) - [In-House Marketing](https://www.pica9.com/blog/topic/in-house-marketing) - [Press Release](https://www.pica9.com/blog/topic/press-release) - [User Adoption](https://www.pica9.com/blog/topic/user-adoption) - [Modular Content](https://www.pica9.com/blog/topic/modular-content) - [Best franchise marketing tools,](https://www.pica9.com/blog/topic/best-franchise-marketing-tools) - [Consistent Branding for Franchises](https://www.pica9.com/blog/topic/consistent-branding-for-franchises) - [Franchise marketing automation](https://www.pica9.com/blog/topic/franchise-marketing-automation) - [Information Security](https://www.pica9.com/blog/topic/information-security) - [Marketing Automation Tools](https://www.pica9.com/blog/topic/marketing-automation-tools) - [AI brand governance](https://www.pica9.com/blog/topic/ai-brand-governance) - [Email automation for franchises,](https://www.pica9.com/blog/topic/email-automation-for-franchises) - [Encourage Brand Compliance](https://www.pica9.com/blog/topic/encourage-brand-compliance) - [Establish Clear Brand Standards](https://www.pica9.com/blog/topic/establish-clear-brand-standards) - [Franchise Engagement Strategies](https://www.pica9.com/blog/topic/franchise-engagement-strategies) - [Franchise Operational Efficiency](https://www.pica9.com/blog/topic/franchise-operational-efficiency) - [Real-Time Customer Engagement](https://www.pica9.com/blog/topic/real-time-customer-engagement) - [Social media automation for franchises,](https://www.pica9.com/blog/topic/social-media-automation-for-franchises) - [Templatize Marketing Assets](https://www.pica9.com/blog/topic/templatize-marketing-assets) - [Top CRM tools for franchises,](https://www.pica9.com/blog/topic/top-crm-tools-for-franchises) - [brand compliance](https://www.pica9.com/blog/topic/brand-compliance) - [crm software for franchise owners](https://www.pica9.com/blog/topic/crm-software-for-franchise-owners) - [distributed marketing AI](https://www.pica9.com/blog/topic/distributed-marketing-ai) - [franchise marketing software](https://www.pica9.com/blog/topic/franchise-marketing-software) - [governed AI marketing](https://www.pica9.com/blog/topic/governed-ai-marketing) - [project managrment tools for marketing](https://www.pica9.com/blog/topic/project-managrment-tools-for-marketing) ![Picture of Parris Johnson](https://www.pica9.com/hubfs/FullSizeRender.jpg) By [Parris Johnson](https://www.pica9.com/blog/author/parris-johnson) on October 03, 2018 [Local Marketing](https://www.pica9.com/blog/topic/local-marketing) ## 4 Content Strategies to Improve Local Marketing Efforts [Read More](https://www.pica9.com/blog/4-content-strategies-to-improve-local-marketing-efforts) [![](https://www.pica9.com/hubfs/iStock-497307704_super.jpg) Read More ](https://www.pica9.com/blog/4-content-strategies-to-improve-local-marketing-efforts) [Local Marketing](https://www.pica9.com/blog/topic/local-marketing) ## [4 Content Strategies to Improve Local Marketing Efforts](https://www.pica9.com/blog/4-content-strategies-to-improve-local-marketing-efforts) ![Picture of Parris Johnson](https://www.pica9.com/hubfs/FullSizeRender.jpg) By [Parris Johnson](https://www.pica9.com/blog/author/parris-johnson) on October 03, 2018 Any small business or franchise should prioritize local marketing tactics within their marketing efforts. I’m sure you’ve probably read somewhere that... [Read More](https://www.pica9.com/blog/4-content-strategies-to-improve-local-marketing-efforts) [![](https://www.pica9.com/hubfs/Stock%20images/Mid%20section%20of%20woman%20using%20laptop%20with%20coffee%20on%20table%20in%20cafeteria.jpeg) Read More ](https://www.pica9.com/blog/6-habits-of-successful-content-creators) [Marketing Pro-Tips](https://www.pica9.com/blog/topic/marketing-pro-tips) ## [6 Habits of Successful Content Creators](https://www.pica9.com/blog/6-habits-of-successful-content-creators) ![Picture of Parris Johnson](https://www.pica9.com/hubfs/FullSizeRender.jpg) By [Parris Johnson](https://www.pica9.com/blog/author/parris-johnson) on September 21, 2018 Successful content creators have certain behaviors which empower them to take advantage of opportunities presented by content marketing. The creation ... [Read More](https://www.pica9.com/blog/6-habits-of-successful-content-creators) [![](https://www.pica9.com/hubfs/iStock-638219556_super.jpg) Read More ](https://www.pica9.com/blog/4-marketing-asset-management-technology-trends-you-should-be-aware-of) [Digital Asset Management](https://www.pica9.com/blog/topic/digital-asset-management) ## [4 Marketing Asset Management Technology Trends You Should Be Aware Of](https://www.pica9.com/blog/4-marketing-asset-management-technology-trends-you-should-be-aware-of) ![Picture of Parris Johnson](https://www.pica9.com/hubfs/FullSizeRender.jpg) By [Parris Johnson](https://www.pica9.com/blog/author/parris-johnson) on September 11, 2018 Trends in Marketing Asset Management and Digital Asset Management Software you should know: [Read More](https://www.pica9.com/blog/4-marketing-asset-management-technology-trends-you-should-be-aware-of) [![](https://www.pica9.com/hubfs/How%20Brands%20Can%20Produce%20More%20Engaging%20Content.jpg) Read More ](https://www.pica9.com/blog/how-brands-can-produce-more-engaging-content) ## [How Brands Can Produce More Engaging Content](https://www.pica9.com/blog/how-brands-can-produce-more-engaging-content) ![Picture of Parris Johnson](https://www.pica9.com/hubfs/FullSizeRender.jpg) By [Parris Johnson](https://www.pica9.com/blog/author/parris-johnson) on September 07, 2018 Engaging content marketing can help a company build brand equity, drive web traffic, and create strong relationships with customers. In order to creat... [Read More](https://www.pica9.com/blog/how-brands-can-produce-more-engaging-content) [![](https://www.pica9.com/hubfs/iStock-623513246_super-min.jpg) Read More ](https://www.pica9.com/blog/3-tips-to-ensure-your-small-business-website-is-efficient-1) [Brand Management](https://www.pica9.com/blog/topic/brand-management) ## [3 Tips To Ensure Your Small Business' Website is Efficient](https://www.pica9.com/blog/3-tips-to-ensure-your-small-business-website-is-efficient-1) ![Picture of Parris Johnson](https://www.pica9.com/hubfs/FullSizeRender.jpg) By [Parris Johnson](https://www.pica9.com/blog/author/parris-johnson) on September 05, 2018 How conversion path, SEO keywords, and information architecture can be optimized for consumer experience. [Read More](https://www.pica9.com/blog/3-tips-to-ensure-your-small-business-website-is-efficient-1) [![](https://www.pica9.com/hubfs/iStock-624108242_super.jpg) Read More ](https://www.pica9.com/blog/5-ways-to-make-sure-your-email-marketing-leaves-an-impact) [Local Marketing](https://www.pica9.com/blog/topic/local-marketing) ## [5 Ways to Make Sure Your Email Marketing Leaves An Impact](https://www.pica9.com/blog/5-ways-to-make-sure-your-email-marketing-leaves-an-impact) ![Picture of Parris Johnson](https://www.pica9.com/hubfs/FullSizeRender.jpg) By [Parris Johnson](https://www.pica9.com/blog/author/parris-johnson) on August 22, 2018 Email marketing is a key element of a thorough local marketing strategy, and holds more value now than ever before, especially for small business owne... [Read More](https://www.pica9.com/blog/5-ways-to-make-sure-your-email-marketing-leaves-an-impact) [![](https://www.pica9.com/hubfs/Blog/nathan-dumlao-X_bbCAYzlTs-unsplash.jpg) Read More ](https://www.pica9.com/blog/5-tips-for-optimizing-your-local-marketing-strategy) [Local Marketing](https://www.pica9.com/blog/topic/local-marketing) ## [5 Tips to Optimize Your Local Marketing Strategy](https://www.pica9.com/blog/5-tips-for-optimizing-your-local-marketing-strategy) ![Picture of Parris Johnson](https://www.pica9.com/hubfs/FullSizeRender.jpg) By [Parris Johnson](https://www.pica9.com/blog/author/parris-johnson) on August 20, 2018 As technology changes the way buyers find products and services, having an optimized local marketing strategy helps consumers to discover your nearby ... [Read More](https://www.pica9.com/blog/5-tips-for-optimizing-your-local-marketing-strategy) [![](https://www.pica9.com/hubfs/iStock-515444720_super-1-min.jpg) Read More ](https://www.pica9.com/blog/4-things-local-marketers-should-avoid-in-their-social-media-marketing-strategy) [Franchise Marketing](https://www.pica9.com/blog/topic/franchise-marketing) ## [4 Things Local Marketers Should Avoid in Their Social Media Marketing Strategy](https://www.pica9.com/blog/4-things-local-marketers-should-avoid-in-their-social-media-marketing-strategy) ![Picture of Parris Johnson](https://www.pica9.com/hubfs/FullSizeRender.jpg) By [Parris Johnson](https://www.pica9.com/blog/author/parris-johnson) on August 08, 2018 Common Social Media Tactics That Should Not Be So Common [Read More](https://www.pica9.com/blog/4-things-local-marketers-should-avoid-in-their-social-media-marketing-strategy) [Prev](https://www.pica9.com/blog/author/parris-johnson/page/1) [All posts](https://www.pica9.com/blog/all) [Next](https://www.pica9.com/blog/author/parris-johnson/page/3) ##### Get updates Subscribe to our Blog to receive insights in your inbox. ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/1072593219/?value=0&guid=ON&script=0) ![](https://dc.ads.linkedin.com/collect/?pid=1097986&fmt=gif)