February 27, 2009: Pica9 Becomes a Google AdWords Authorized Reseller

New York, NY — Pica9, Inc., (www.pica9.com), the leading provider of marketing automation solutions for major brands, today announced that it has become an authorized reseller of Google AdWords™. AdWords is an online advertising program designed to help businesses of all sizes effectively advertise their products and services at exactly the time their customers are looking for them.

Already one of only a couple vendors offering a full suite of advertising media --print ads, broadcast tv, email marketing, direct mail, and more -- Pica9 is now further expanding its suite of marketing solutions to offer search engine marketing in addition to traditional media. As a Google AdWords Authorized Reseller, Pica9 can leverage the impressive reach of the AdWords online ad platform and content network to help local businesses affiliated with major brands to build highly-targeted online marketing campaigns.

AdWords’ various features and targeting options for locally-based businesses and its automated API, coupled with Pica9’s brand-oriented, rules-based front-end applications, will enable major enterprises to promote search engine marketing without fear of brand-erosion or intra-brand competition. Moreover, Pica9’s intuitive web-based platform, already used by nearly 100,000 brand affiliated small businesses, make creating an AdWords™ campaign as easy as ever for its existing base of local marketers.

"As a leader in brand marketing automation, we are very excited to enter into this new relationship with Google," said Kevin Groome, CEO and founder of Pica9. "We believe that encouraging our clients to use AdWords online advertising as a cost-effective way to find and target new customers truly rounds out the breadth of advertising and marketing that Pica9’s systems can offer to major brands and their affiliates."

AdWords online advertising will be integrated into Pica9’s existing client applications and marketed aggressively to new brands seeking to deploy search engine marketing in a manner that empowers local affiliates without eroding the brand.

February 10, 2009: RBC Wealth Management Partners with Pica9 for Marketing Automation Initiative

New York, NY —RBC Wealth Management, a leading provider of financial planning services to affluent and high net worth clients around the world, today launched a new marketing automation initiative for its 2000 financial consultants throughout the US, in partnership with Pica9.

The new system, known as the RBC Ad Builder, will enable Financial Consultants to quickly and easily produce brand-compliant, right-sized print advertisements for their local business needs. Drawing upon Pica9's market-leading Creative Content Management Module, the system will help to preserve brand-integrity and ensure content compliance, while slashing localized production costs and turnaround times.

The new system is slated for rollout in March 2009.

November 1, 2008: Blue Cross Blue Shield of Florida Taps Pica9 to Drive Online Merchandise Center

Building on the success of Marketing Xpress, the one-stop marketing toolkit for Blue Cross Blue Shield of Florida agents, the new online merchandise center will provide agents with fast and easy access to a broad range of promotional apparel and merchandise.

The new tool provides agents the ability to customize many merchandise items and to order them for rapid turnaround using simple ecommerce technology. Integrated with the BCBSF agent extranet, Marketing Xpress serves a community of more than 1,000 contract and noncontract agents.

The new system is slated for rollout in the first quarter of 2009.

October 2, 2009: Altria Group Chooses Pica9 to Reinvent its Journal Ad Building System

Altria Group, the leading provider of superior branded products to adult tobacco consumers, has selected Pica9 to replace its automated Journal Ad Building System, leveraging Pica9's leading-edge Marketing Automation Platform.

The new system, to be known as Journal Ad Building System 2.0, will encode brand-designs created by Landor Associates, one of the world's premiere branding agencies and a longtime creative partner to Altria brands.

Slated to go live in the first quarter of 2009, JABS 2.0 will replace much older conventional technologies that have proved difficult to maintain and update in today's fast-changing marketing world. The new system will serve national network of Altria, Philip Morris, and John Middleton locations, as they support a broad variety of community, arts, and philanthropic efforts.

For more information on Pica9, contact John Buckner, Chief Operating Officer, at (914) 908-4540 x111, or at jbuckner@pica9.com

July 15, 2008: Gold's Gym and McKinney Advertising Together Choose Pica9 for Brand Automation System

Today, Gold's Gym, the largest full-service gym chain in the world with over 620 locations in 30 countries, announced at its annual sales and marketing conference that it will be launching a new web-based marketing automation portal, driven by creative from its advertising agency of record, McKinney, and powered by industry-leading technology from Pica9.

The site, to be known as "Marketing on Demand" will offer a host of features, including:

• Dynamically sized print advertising

• Highly customized direct mail

• Guest passes, door hangers and other local promotional devices

• Radio and TV spots (20, 25, 30 and 60 seconds)

All of this creative will be powered by the new brand campaign developed by McKinney, with the theme line "Know Your Own Strength." The distinctive look and feel of the campaign will be featured in all materials on the site, making it easy even for marketing novices to build integrated, brand-compliant campaigns in a matter of seconds.

MicKinney recommended Pica9 to build and maintain the site, after conducting an extensive review of marketing automation systems. Speaking of the appointment, Anne Newton, Account Director for the Gold's account said, "Pica9 has the most user friendly and flexible customer interfaces. It's also huge that they are marketing professionals, as opposed to other vendors who are mostly technology oriented. They KNOW marketing, understand the industry, and are ready to handle whatever comes next."

The new Gold's Marketing on Demand system is slated for launch in September 2008.

May 20, 2008: Johnson Bank Chooses Pica9 To Develop and Maintain Its Branch Marketing Automation System

Johnson Bank, a full-service international financial services company founded by Samuel C. Johnson, has named Pica9 to develop and maintain a web-based marketing automation system for its 60-location branch network.

The system, known as Johnson Financial Group Marketing Online Fulfillment, enables branch managers to create dynamically sized print advertising, point-of-sale displays, flyers, and "take one cards" promoting the bank's full line of deposit and lending products. One feature of particular note is the system's "Liquid Legal" feature, which enables branch managers to edit select variables within the disclaimers and disclosures of an advertisement, while leaving other essential compliance information unedited.

Marketing Online Fulfillment will add a dynamic new element in the Johnson Financial marketing equation, with built-in approval loops and print-on-demand capabilities that promise to slash both turnaround times and production costs. The system, which will feature all-new advertising campaigns from the company's in-house creative agency, is slated for launch in the fourth quarter of 2008.

February 22, 2008: Marriott Names Pica9 To Manage and Extend Its Essentials Marketing and Sales Proposal System

Marriott International has named Pica9, the developer and manager of its popular BrandWorks marketing automation application, to maintain and extend Marriott Essentials, an innovative, web-based application for the development and delivery of eproposals and other online sales communications.

Currently in use throughout Marriott managed properties in North America, Essentials has become a vital part of the selling process, giving salespeople the ability to quickly and easily assemble dynamic, multi-module proposals for group business, banquets, and other high-ticket, high-margin business.

Marriott selected Pica9 as the application manager based both on the depth of the firm's technical expertise, and its familiarity with the marketing culture and practices at Marriott.

Over the next two years, the Essentials application will be rolled out to the franchise property community, extending its reach by over 300%. In addition, new modules for even faster and easier proposal creation are currently under development.

Pica9 to Exhibit at DMA07 Conference, Chicago, IL,
October 13 – 18, 2007

New York, NY August 15, 2007 — Pica9 today announced that the company will be exhibiting at the Direct Marketing Association’s 2007 Conference in Chicago. If your company will be attending DMA07, enter the Pica9 booth to see our innovative brand logistics platforms in action.

We are also pleased to announce that Pica9 CEO Kevin Groome will be speaking as part of a DMA07 panel, “How Today’s Technologies are Helping Local Marketers”. For more information on the panel and DMA07, please visit http://www.the-dma.org/conferences/dma07/.

Pica9 Launches TV Ad-Building Solution for Major Brand Advertisers

With video, brand logistics provider delivers comprehensive suite of tools to drive ad and marketing campaigns

New York, NY, March 19, 2007 — Pica9, the leader in Brand Logistics, today announced the availability of its TV broadcast ad-building solution, rounding out the company’s comprehensive suite of Web-based production tools for marketing and advertising campaigns.

Pica9’s ad-building solution allows the local marketing teams of major brand advertisers to generate broadcast-quality commercials for their markets in less than 90 seconds, bringing closer to reality the concept of integrated media campaigns, driven and customized by marketers in the field. Spots, which are based on existing creative, can be delivered to stations in any format: beta tape, digital or satellite.

“With the new video solution, Pica9 offers a real single-source solution for major brands to manage and produce their media mix,” said Kevin Groome, president and CEO of Pica9. “The ad-building tool we offer for television is unique, in that it allows local marketing staff to customize the advertising developed by corporate marketing staff. Based on our experience, major advertisers donít want generic creative. They want to place their own ads, and putting more control in the hands of people in the field makes for a more relevant, efficient marketing effort.”

With the addition of TV ad customization, Pica9 rounds out a toolset that lets local users customize and generate brand-consistent materials of all kinds—from business cards to print ads to online banner ads to e-mail campaigns. In a matter of minutes, companies can produce all of their advertising and marketing materials from a single online interface, without the need for costly software implementations or intensive user training. The system also helps streamline the corporate approval process with multiple levels of single sign-on access control, offering only pre-approved assets and allowing the user to send completed work directly to those who are designated to sign off on materials.

Currently, Pica9 is working with a major financial services firm to use the new video application to create more than 30 commercials that will launch a localized broadcast campaign.  The campaign will actively target two major markets with the spots running in dozens of communities.

Preserving Brand Integrity

Pica9’s Web-based brand deployment system is designed to allow any company, but especially FORTUNE 500 brands, to localize its marketing and advertising materials.  With Pica9, major brands can produce integrated campaigns of print, broadcast and online media using pre-approved brand assets.  In addition, the system overcomes the long-standing challenge of determining local media buys by automating the media-planning and buying processes for marketers in the field.  The Pica9 system automatically identifies media according to the marketers’ region or target demographic.

“Pica9 is focused on what we see as one of the primary challenges of major brands, which is getting the marketing people in corporate and in the field efficiently working together to mount effective campaigns,” said Groome.  “We designed the system for non-techie marketing staff to quickly and easily make branded materials available for local, grassroots deployment.  It doesn’t matter whether those materials are billboards, newspaper ads or e-mail campaigns. Or now, local tv.”

The Pica9 brand deployment system stores core creative that can be assembled in any variety of formats.  It ensures that corporate marketing maintains control over materials and that the materials will remain consistent with corporate guidelines.  For employees in the field, the system offers a fast and cost-effective way to produce collateral, such as brochures, or manage a local ad campaign.

As a Web-based solution, the Pica9 system is highly scalable and easy to implement on the enterprise level.  Pica9 develops and maintains its own core technology platform.  And because the system is hosted, companies are not faced with the need for costly integration, investment in software or continuous upgrades.

Added Groome, “We offer a scalable solution that produces materials in real time and, from everyone’s perspective, is easy to adopt and use.”

About Pica9

Pica9 is the leader in web–based marketing automation systems for major brands.  The company’s hosted applications provide enterprises custom solutions to enable affiliates, resellers, franchisee’s and branches to automate the creation of marketing materials. The customization process enables the combination of branded and local content and messaging across every conceivable media type including broadcast TV, radio, print ads and collateral, email marketing, online banners, and direct mail.  These systems employ rigorous compliance with brand standards while enabling self-service ad creation over the web.  The company’s systems not only save its customers time and money in building, approving, and trafficking ads and marketing materials, but also embolden major brands to push more coop spending down to affiliates due to the systematization of brand guidelines.

For more information, please visit Pica9.com, or contact jbuckner@pica9.com at 914 908-4540 X111.

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