Solutions

For major brands that derive their revenue from large communities of local franchisees, resellers, dealers, or salespeople, Pica9 designs, develops, and maintains web-based marketing operation systems. The aim of these solutions is to enhance brand integrity, reduce marketing production costs and turnaround times, and to bring a new level of accountability to local marketing activities of every kind.

Pica9 systems enable local marketers to customize and generate brand-compliant marketing materials in more than two dozen different types of media, from dynamically sized print ads to personalized direct mail, to html e-mails, interactive banners, online video, broadcast V and beyond.

Of course, few brands would feel comfortable providing all these capabilities to their field marketing community all at one time. That's why the Pica9 system is built on a modular architecture that allows you to go live with just the capabilities you need right now and to add new services and features easily and cost effectively whenever you require them.

	As experts in brand logistics, we've built in all the features you need to organize, deliver, and track brand assets across all media types -- print, email, online, broadcast and beyond. We call it the brand digital asset management system. You'll find tools and capabilities in our system that rival those found in big-iron vendors at much higher costs. And you'll find that our digital asset management software ties seamlessly into document generation--so your users can actually DO something with all those assets, right here and now. Request a demo here.
	Cable TV has become more affordable than ever before. Pica9's video and radio assembly system empowers your local marketers to capitalize on the reach and power of broadcast, without muddying your brand message. They simply select a spot framework from a pre-approved library, choose from a list of optional scenes within that framework, and fine tune offer, contact and location information. In seconds, the Pica9 system generates a complete, customized spot in all video formats from broadcast to online video, ready to be trafficked to the television or radio station or ad network of their choice. We can even build in media-buying recommendations, if you like! Request a demo here.
	According to sales experts, it takes anywhere from four to ten follow-through attempts to move a sales prospect to the next level in the sales cycle. But many salespeople just don't have the experience, or the discipline to make those follow-through attempts in a manner that's helpful to the prospect and productive from a sales perspective. The Pica9 Campaign Management system allows you to craft step-by-step lead nurturing system for your sales force, creating a channel marketing automation system that combines several marketing channels like email, direct mailers, phone calls, and in-person visits. Request a demo here.
	From single-page sell sheets to 32-page white-papers and beyond, Pica9 has developed an enormous range of capabilities to address the complexities of customized collateral production. Need user-supplied copy to flow easily from one column to the next? No problem. Should your users be confined to selecting pre-approved content sets? We've skinned that cat a dozen different ways. Or, maybe you want to let the user's content drive the entire design, with a rules-based composition engine laying out the pages on the fly. That's in our wheelhouse too. The fact is, we've spent 10 years solving all the problems that typical print-on-demand vendors haven't even faced. Request a demo here.
	For your local marketing system to succeed, you need to give the right editing capabilities to the right users, and you need to present each user with the creative options most relevant to his or her needs. Pica9's Creative Content Management Module handles both dimensions of this challenge with a database architecture that is custom tailored to the demands of your brand. Request a demo here.
	More and more, marketers are looking for ways to deliver long-form collateral in an easy-to-read digital format. Pica9 eBrochures offer the perfect blend of digital delivery and "print-like" features, complete with double-page layouts and page-turning animations. And we've made these dynamic documents easy for local marketers to customize with their own images, copy and logos. Request a demo here.
	The key to the success of a direct mailing is the relevance of the content to the recipient. That's why it makes so much sense to give local marketers the ability to tailor their direct mail creative to the interests and needs of their local audience. Pica9's Direct Mail Module is designed from the ground up to support that kind of highly targeted, locally directed effort. And as you'll see from the feature list below, we offer a variety of features that can slash production costs for highly versioned, centrally managed direct mail campaigns as well. So whether you're empowering the field, or challenging your agency to deliver better results at lower cost, you'll find Pica9 has a solution that meets your needs. Request a demo here.
	Flash banners have become the creative gold-standard for Web-advertising. And Pica9 makes it easy for local marketers to produce world-class animated objects that are right-sized for the specs that all the most popular sites use. The process is fast, flexible, and very nearly fool-proof. The system gives users the ability to specify the size of the banner they need, to select from appropriate content categories that drive creative options, and then to select and/or edit headline, image, offer copy, and referring url. Request a demo here.
	Local marketers are often the source of greatest insight about what kinds of offers and promotions will entice consumers to respond. But how are you supposed to monitor hundreds or even thousands of local promotions that are running at the same time? Pica9's offer-management systems help bring order to the burgeoning business of local promotions--with the tools you need to empower the field, without sacrificing central control. Request a demo here.
	Since 2002, Pica9 has been helping major brands integrate email safely and reliably into their local marketing automation systems. Today, our solution offers all the most important capabilities and protections that major brands require, with one-click unsubscribe, integrated clickthrough and open-rate tracking, and integration with the Pica9 Digital Asset Management System. Request a demo here.
	Now you can help your local marketers take advantage of the power of search, by automating their search engine marketing campaigns, complete with everything they need. A proven library of keywords custom tailored to draw your brand's best prospects. Bid limits that help ensure local campaigns are driving profits--not just clicks. And a landing-page generator that helps to keep your quality scores up and your conversion rates rising. Request a demo here.
	Social media networks are fast becoming standard fixtures in the marketing mix. But local marketers are hard pressed to understand how these dynamic tools should work for them--and even more stressed by the time it takes to use these tools effectively and in accordance with best practices. Pica9 tools can help -- a ton. Request a demo here.
	Pica9 specializes in working with major brands, for whom information security is a top priority. That's why we place such an emphasis on user-authentication and the definition of user-roles and permissions. In multi-region, multi-brand environments, those issues can get complex indeed. Find out about some of the tools and approaches we use to make things safe for the enterprise, while remaining simple for the marketer in the field. Request a demo here.
	Imagine being able to define a workflow/approval loop that's custom tailored to the needs of a specific business unit, region, or even document type. With Pica9's workflow module you can do all that--and more--in a matter of minutes. You can organize marketing teams on the fly and create a sequence of events for both the production and approval of localized marketing materials. Supports up to 20 unique milestones for any individual job. Request a demo here.