Staffing and Recruitment

The world's largest staffing company puts hundreds of thousands of people to work every day. Here's how Pica9 has helped the sales force that drives this massive enterprise.

With thousands of offices throughout the US and Canada, and with a dizzying array of brands to support, the world's largest staffing company needed a tool that made brand-compliant marketing fast, easy, and pain-free for sales people. They turned to Pica9 almost 10 years ago, to develop a small pilot program with just 50 users. Within two months, the program had mushroomed to serve more than 1500 salespeople from coast to coast, and since then we've never looked back.

Today that Marketing on Demand system provides thousands of users access to hundreds of marketing templates across many different media types--direct mail, email, print advertising, promotion and more. It has delivered millions of emails, and provided real-time tracking for tens of thousands of "mini-campaigns". And it has grown to become the marketing resource of first resort for more than a dozen different brands in the client's brand family, with more slated to join in soon.

Ease of use and relevance to changing market conditions have been the keys to user satisfaction and the system's widespread user adoption. As a senior marketing executive put it, "Our Marketing on Demand is like an ATM for marketing for our people in the field."