Case Studies

At Pica9, we know the key to success in local marketing automation is user adoption. And that only comes when you have a deep sensitivity to the nuances of the brand and a sincere empathy for the user's day-to-day needs.

In the case studies we've published here, we believe you'll see strong evidence of these two traits.

We point out what turns end-users on and what ticks them off. We highlight subtle features in campaign designs that would escape the eye of the casual onlooker but are deal-breaker issues for the managers of the brand.

Above all, we try to show how each system has a DNA all its own-and how it wouldn't be successful without that distinctly client-specific feel.

Of course, this isn't the cheapest way to build an LMA system. It takes senior-level sponsorship, to overcome internal resistance to change, and a client-side project champion to make sure inputs and deliverables don't cause the project to stall. And, of course, success requires a development team that knows when to say "yes" to a user requirement or desired feature, and when to say "Phase 2."

If this sounds more like a journey than a single destination you're getting close to Pica9's vision of LMA. But the good news is you can start earning returns from your investment in LMA almost immediately and, then, build those returns to higher levels, year after year. In fact, we estimate that our customers collectively are seeing returns that exceed $20 million annually in reduced costs, more precise local marketing, and enhanced brand integrity.