How We Work

Given the long-lasting relationships that we develop with our clients and their user communities, we thought it would be helpful to share with you the document that guides our daily work. Some might call it a mission statement. We prefer the name credo because it speaks not only to what we do, but to what we believe. If you were thinking of joining our team, there are worse places to begin to get an understanding of us.

What is the work at Pica9?
To listen to our clients and learn the essence of their brands and the nuance of their marketing-production processes.

To lead our clients to more efficient marketing-production models, while instilling in users a greater respect for and engagement with their brands.

To codify our innovations in regular expressions based on our expert understanding of marketing-production technologies and techniques.

To deliver solutions that surprise and delight our clients and users while achieving our shareholders' hopes for growth and profitability.

What is the process at Pica9?
It begins with a conversation. Evolves into a specification. And then grows into a list of precisely articulated tasks, each with a commonly understood definition of done.

It depends on collaboration—within our team and with our clients.

It uses well defined conventions, but is not captive to the past.

It honors schedules, but will not sacrifice quality.

It accommodates client changes, but not to the point of confusion.

It is always a challenge—intellectually, aesthetically, and politically.

And, when done well, it is a great deal of fun.